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Women's Championship Soars in Viewership Amid Pay Gap

4/29/2025

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Summary

Story summary

The NCAA women's basketball championship captivated 18.9 million viewers, a staggering 90% jump from last year. Yet, the celebration is overshadowed by a glaring pay gap: while Cooper Flagg is projected to earn $62.7 million, Paige Bueckers' contract stands at just $348,000, underscoring the urgent need for equity in women's sports.

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Story summary

The NCAA women's basketball championship captivated 18.9 million viewers, a staggering 90% jump from last year. Yet, the celebration is overshadowed by a glaring pay gap: while Cooper Flagg is projected to earn $62.7 million, Paige Bueckers' contract stands at just $348,000, underscoring the urgent need for equity in women's sports.