Back to today’s briefing

Story perspectives

Max Levchin: Like Button's Untapped Power for AI Insights

4/30/2025

48 5

Summary

Story summary

Max Levchin, CEO of Affirm, believes the like button holds untapped potential for gathering human preference data to improve AI decision-making. Yet, as AI evolves, it may redefine our preferences, risking the button's relevance. Still, it could play a crucial role in capturing shifts in viewer interests and enticing advertisers.

1 of 1

Story summary

Max Levchin, CEO of Affirm, believes the like button holds untapped potential for gathering human preference data to improve AI decision-making. Yet, as AI evolves, it may redefine our preferences, risking the button's relevance. Still, it could play a crucial role in capturing shifts in viewer interests and enticing advertisers.