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Celtic Signs Historic £30 Million Deal with Adidas

5/2/2025

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Summary

Story summary

Celtic has secured a groundbreaking ten-year partnership extension with Adidas, making it the most lucrative kit deal in the club's history, worth over £30 million. This agreement not only boosts Celtic's commercial prowess but also enhances its global presence. CEO Michael Nicholson highlighted the deal's importance for the club's future and its passionate supporters.

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Story summary

Celtic has secured a groundbreaking ten-year partnership extension with Adidas, making it the most lucrative kit deal in the club's history, worth over £30 million. This agreement not only boosts Celtic's commercial prowess but also enhances its global presence. CEO Michael Nicholson highlighted the deal's importance for the club's future and its passionate supporters.