Back to today’s briefing

Story perspectives

Ad-Supported Streaming Surges: 72.4% U.S. TV Viewing

5/2/2025

49 8

Summary

Story summary

Streaming platforms are evolving, with ad-supported tiers becoming the norm. In Q1 2025, a staggering 72.4% of U.S. TV viewing was ad-supported, with streaming alone making up 42.4%. Giants like Disney+, Netflix, and Amazon Prime Video are poised for a surge in ad revenue, reflecting a dramatic shift in how audiences consume content.

1 of 1

Story summary

Streaming platforms are evolving, with ad-supported tiers becoming the norm. In Q1 2025, a staggering 72.4% of U.S. TV viewing was ad-supported, with streaming alone making up 42.4%. Giants like Disney+, Netflix, and Amazon Prime Video are poised for a surge in ad revenue, reflecting a dramatic shift in how audiences consume content.