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Blumhouse's Halloween Event Fizzles Amid Tech Distraction

5/2/2025

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Summary

Story summary

Blumhouse's "Halfway to Halloween" event showcased thrilling one-day screenings of "M3GAN," "Annabelle," and "Ma," while introducing Meta's Movie Mate chatbot for audience interaction. Unfortunately, the initiative fell flat as attendees largely ignored their phones, viewing the tech as a distraction. Critics urge for clearer communication and focused screenings to enhance future innovations.

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Story summary

Blumhouse's "Halfway to Halloween" event showcased thrilling one-day screenings of "M3GAN," "Annabelle," and "Ma," while introducing Meta's Movie Mate chatbot for audience interaction. Unfortunately, the initiative fell flat as attendees largely ignored their phones, viewing the tech as a distraction. Critics urge for clearer communication and focused screenings to enhance future innovations.