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Vegan Protein Revolution: Eat Just and Beyond Meat Launch Innovations

5/4/2025

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Summary

Story summary

Eat Just has unveiled "Just One," a groundbreaking vegan protein powder crafted from mung beans, boasting an impressive 30g of protein per serving—setting a new standard in the market. Simultaneously, Beyond Meat has rolled out its innovative vegan Beyond Steak in 650 Tesco stores across the UK, delivering 24g of protein per 100g.

History

Historical Context

The rise of plant-based proteins mirrors the 20th-century shift towards health-conscious diets. Just as tofu and other meat alternatives gained traction during the vegetarian movement, today's innovations like Eat Just's mung bean protein and Beyond Meat's steak reflect growing consumer demand for sustainable, ethical food choices amid climate change concerns.

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Story summary

Eat Just has unveiled "Just One," a groundbreaking vegan protein powder crafted from mung beans, boasting an impressive 30g of protein per serving—setting a new standard in the market. Simultaneously, Beyond Meat has rolled out its innovative vegan Beyond Steak in 650 Tesco stores across the UK, delivering 24g of protein per 100g.

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