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Apple Shifts iPhone Launch Schedule for 2026

5/6/2025

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Summary

Story summary

Apple's iPhone launch schedule is set for a dramatic shift, according to Ming-Chi Kuo. Starting in 2026, premium models, including an exciting foldable iPhone, will hit the market in the fall, while standard models will be delayed until spring 2027. This strategic move aims to enhance production efficiency and boost sales in an expanding six-model lineup.

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Story summary

Apple's iPhone launch schedule is set for a dramatic shift, according to Ming-Chi Kuo. Starting in 2026, premium models, including an exciting foldable iPhone, will hit the market in the fall, while standard models will be delayed until spring 2027. This strategic move aims to enhance production efficiency and boost sales in an expanding six-model lineup.