Back to today’s briefing

Story perspectives

China's May Day Concert Tourism Attracts 2M Gen Z

5/6/2025

27 2

Summary

Story summary

China's May Day holiday saw a vibrant surge in concert tourism, attracting over 2 million attendees who splurged on hotels and travel. With Gen Z comprising 65% of concert-goers, this generation craves unique experiences and emotional connections, favoring off-the-beaten-path destinations and the companionship economy, where shared moments hold immense value.

1 of 1

Story summary

China's May Day holiday saw a vibrant surge in concert tourism, attracting over 2 million attendees who splurged on hotels and travel. With Gen Z comprising 65% of concert-goers, this generation craves unique experiences and emotional connections, favoring off-the-beaten-path destinations and the companionship economy, where shared moments hold immense value.