Story perspectives

Experts Urge Authenticity and Trust in Influencer Marketing

5/6/2025

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Summary

Story summary

Experts at WAVES 2025 in Mumbai emphasized credibility and authenticity for influencers in the digital creator economy.
Shibani Akhtar stressed that campaigns should align with influencers' values to maintain audience trust.
Vinay Pillai advocated for tailored strategies based on audience insights for different platforms.
Saheli Sinha called for transparency in paid promotions to foster trust and ethical practices.
The panel encouraged creators to align campaigns with personal values and uphold professionalism in influencer marketing.

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Story summary

Experts at WAVES 2025 in Mumbai emphasized credibility and authenticity for influencers in the digital creator economy.
Shibani Akhtar stressed that campaigns should align with influencers' values to maintain audience trust.
Vinay Pillai advocated for tailored strategies based on audience insights for different platforms.
Saheli Sinha called for transparency in paid promotions to foster trust and ethical practices.
The panel encouraged creators to align campaigns with personal values and uphold professionalism in influencer marketing.