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Display & Video 360 Reaches 98% of CTV Households

5/6/2025

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Summary

Story summary

Display & Video 360 has made a significant leap, now reaching 98% of CTV households and unlocking over 5 billion hours of ad-supported viewing each month in the US. With new partnerships with giants like Netflix, NBCUniversal, and Disney, live inventory has surged by 50% year-over-year, while integrations with Tubi, Spotify, and Roblox promise more dynamic and adaptable ad campaigns.

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Story summary

Display & Video 360 has made a significant leap, now reaching 98% of CTV households and unlocking over 5 billion hours of ad-supported viewing each month in the US. With new partnerships with giants like Netflix, NBCUniversal, and Disney, live inventory has surged by 50% year-over-year, while integrations with Tubi, Spotify, and Roblox promise more dynamic and adaptable ad campaigns.