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California Tourism Faces 1% Decline Amid Economic Challenges

5/6/2025

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Summary

Story summary

Visit California anticipates a nearly 1% decline in statewide visitation in 2025, totaling 268 million trips.
Economic challenges and geopolitical factors are expected to cause a 0.7% overall visitation drop.
Visitor spending in 2024 reached $157.3 billion, significantly boosted by international travelers.
Domestic tourism represents over 80% of travel spending, driving initiatives to promote in-state vacations.

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Story summary

Visit California anticipates a nearly 1% decline in statewide visitation in 2025, totaling 268 million trips.
Economic challenges and geopolitical factors are expected to cause a 0.7% overall visitation drop.
Visitor spending in 2024 reached $157.3 billion, significantly boosted by international travelers.
Domestic tourism represents over 80% of travel spending, driving initiatives to promote in-state vacations.