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NBC Sports to Honor Jim Fagan with AI Voice

5/7/2025

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Summary

Story summary

Starting October 2025, NBC Sports will honor the late Jim Fagan by using an AI-generated version of his iconic voice for NBA coverage. Fagan, who captivated audiences from 1990 to 2002, will lend his voice to promotions, a tribute supported by his family, ensuring his legacy shines in NBC's new 11-year media rights deal with the NBA.

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Story summary

Starting October 2025, NBC Sports will honor the late Jim Fagan by using an AI-generated version of his iconic voice for NBA coverage. Fagan, who captivated audiences from 1990 to 2002, will lend his voice to promotions, a tribute supported by his family, ensuring his legacy shines in NBC's new 11-year media rights deal with the NBA.