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Elon Musk’s X Faces PR Crisis Amid User Exodus

5/7/2025

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Summary

Story summary

Elon Musk's controversial leadership of X (formerly Twitter) has damaged its reputation, pushing the company to recruit a PR expert to mend media relations. As user numbers dwindle, the uphill battle to restore X's image intensifies, all while surveillance capitalism flourishes, with companies cashing in on personal data.

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Story summary

Elon Musk's controversial leadership of X (formerly Twitter) has damaged its reputation, pushing the company to recruit a PR expert to mend media relations. As user numbers dwindle, the uphill battle to restore X's image intensifies, all while surveillance capitalism flourishes, with companies cashing in on personal data.