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Honey Sales Hit $1.1 Billion Amid Health Trend

5/8/2025

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Summary

Story summary

Honey sales soared to an impressive $1.1 billion in 2024, fueled by a growing wave of health-conscious consumers turning to natural sweeteners. The trend of hot honey, spiced with chili peppers, skyrocketed by 128% as it became a favorite in high-protein recipes on social media. Even celebrities like Jennifer Garner and Ed Sheeran are getting in on the beekeeping buzz!

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Story summary

Honey sales soared to an impressive $1.1 billion in 2024, fueled by a growing wave of health-conscious consumers turning to natural sweeteners. The trend of hot honey, spiced with chili peppers, skyrocketed by 128% as it became a favorite in high-protein recipes on social media. Even celebrities like Jennifer Garner and Ed Sheeran are getting in on the beekeeping buzz!