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Google Fights DOJ Ruling, Ad Tech Landscape at Stake

5/9/2025

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Summary

Story summary

Google is gearing up to challenge a court ruling in the DOJ's ad tech lawsuit, which concluded that its advertising tools don't stifle competition. While Google defends its publisher tool, Google Ad Manager, and suggests improvements for rival ad tech, the DOJ aims for more sweeping changes, potentially shaking up the landscape for publishers.

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Story summary

Google is gearing up to challenge a court ruling in the DOJ's ad tech lawsuit, which concluded that its advertising tools don't stifle competition. While Google defends its publisher tool, Google Ad Manager, and suggests improvements for rival ad tech, the DOJ aims for more sweeping changes, potentially shaking up the landscape for publishers.