Story perspectives
Instagram's Mosseri Faces TikTok Threat in Antitrust Testimony
5/9/2025
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Story summary
- Adam Mosseri, Instagram's head since 2018, testified in Meta's antitrust trial regarding competition with TikTok.
- Instagram experienced a 23% drop in user engagement due to TikTok's popularity, leading to enhanced features like Reels.
- Significant investments in content creators, amounting to hundreds of millions, were made to rival TikTok and YouTube.
- Mosseri stressed the need to preserve friendships on Instagram amid the platform's entertainment-focused shift.
- Internal discussions raised alarms about TikTok's influence on Instagram's growth potential.
