Back to today’s briefing

Story perspectives

Krispy Kreme Halts McDonald's Expansion Amid Sales Slump

5/10/2025

30 3

Summary

Story summary

Krispy Kreme has hit the brakes on its ambitious plan to serve doughnuts at McDonald's, citing disappointing sales and a 15% revenue drop. With over 2,400 locations currently offering the treats, CEO Josh Charlesworth insists that a sustainable business model is crucial before any future expansion can take place.

History

Historical Context

Krispy Kreme's stalled partnership with McDonald's echoes past failures of established brands to adapt. Similar to Coca-Cola's 1985 New Coke debacle, where consumer preferences were misjudged, Krispy Kreme's struggle highlights the importance of aligning business strategies with market demand for sustainable growth.

1 of 2

Story summary

Krispy Kreme has hit the brakes on its ambitious plan to serve doughnuts at McDonald's, citing disappointing sales and a 15% revenue drop. With over 2,400 locations currently offering the treats, CEO Josh Charlesworth insists that a sustainable business model is crucial before any future expansion can take place.

1 / 2