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Study: Just 5 Minutes of Junk Ads Boosts Kids' Calories

5/11/2025

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Summary

Story summary

A groundbreaking study of 240 children aged 7-15 revealed that merely five minutes of junk food advertising can lead to an alarming increase of 130 calories consumed. Presented at the European Congress on Obesity in Málaga, Spain, this research underscores the urgent need for stricter regulations, as current UK laws may still allow harmful ads to influence young minds.

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Story summary

A groundbreaking study of 240 children aged 7-15 revealed that merely five minutes of junk food advertising can lead to an alarming increase of 130 calories consumed. Presented at the European Congress on Obesity in Málaga, Spain, this research underscores the urgent need for stricter regulations, as current UK laws may still allow harmful ads to influence young minds.