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U.S. Tariffs Crush Sales of Domestic Shower Head

5/11/2025

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Summary

Story summary

Ramon van Meer, founder of Afina, tested consumer interest in U.S.-made products amid increasing tariffs.
An A/B test revealed no sales for a $239 U.S.-made shower head, while a $129 Chinese version sold 584 units.
Van Meer intends to relocate production from China due to high costs and tariffs.
Rising U.S. tariffs on imports are projected to significantly impact appliance and electronics prices, influencing consumer choices.

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Story summary

Ramon van Meer, founder of Afina, tested consumer interest in U.S.-made products amid increasing tariffs.
An A/B test revealed no sales for a $239 U.S.-made shower head, while a $129 Chinese version sold 584 units.
Van Meer intends to relocate production from China due to high costs and tariffs.
Rising U.S. tariffs on imports are projected to significantly impact appliance and electronics prices, influencing consumer choices.