Back to today’s briefing

Story perspectives

BYD's Sales Soar 362% in Australia Thanks to Yango

5/12/2025

28 6

Summary

Story summary

BYD, a Chinese EV brand, experienced a remarkable 362% sales increase in Australia due to Yango's data-driven campaign.
The campaign targeted tech adopters, promoted test drives, and integrated messages into cultural events.
The launch of the SHARK 6 Ute, a plug-in hybrid, attracted environmentally conscious consumers.
Brand awareness surged from 14% to 35% year-on-year, achieved on a limited budget.

1 of 1

Story summary

BYD, a Chinese EV brand, experienced a remarkable 362% sales increase in Australia due to Yango's data-driven campaign.
The campaign targeted tech adopters, promoted test drives, and integrated messages into cultural events.
The launch of the SHARK 6 Ute, a plug-in hybrid, attracted environmentally conscious consumers.
Brand awareness surged from 14% to 35% year-on-year, achieved on a limited budget.