Back to today’s briefing

Story perspectives

Singapore's Soft Drinks Market Thrives Amid Health Trends

5/12/2025

27 2

Summary

Story summary

Singapore's soft drinks market, now worth SGD 12 billion, is thriving as health consciousness and sustainability take center stage. Low-sugar teas soared by 16%, functional drinks jumped 20%, and sparkling water grew by 12%. Meanwhile, smart vending machines gained 18% in usage, making life easier for consumers. Local brands are winning hearts, claiming 27% of the market by prioritizing affordability and cultural connection.

1 of 1

Story summary

Singapore's soft drinks market, now worth SGD 12 billion, is thriving as health consciousness and sustainability take center stage. Low-sugar teas soared by 16%, functional drinks jumped 20%, and sparkling water grew by 12%. Meanwhile, smart vending machines gained 18% in usage, making life easier for consumers. Local brands are winning hearts, claiming 27% of the market by prioritizing affordability and cultural connection.