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Over 52% of Americans Turn to Buy Now, Pay Later

5/12/2025

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Summary

Story summary

More than 52% of Americans utilize "buy now, pay later" (BNPL) options, particularly Gen Z and Millennials at 59% and 58%.
Increased living costs prompt 25% to rely more on BNPL, with 31% using it for groceries.
Consumer confidence has fallen for five months, hitting a 13-year low.
Economists foresee a strong possibility of an economic downturn in 2025.
BNPL is perceived as a financial management tool during inflation and economic uncertainty.

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Story summary

More than 52% of Americans utilize "buy now, pay later" (BNPL) options, particularly Gen Z and Millennials at 59% and 58%.
Increased living costs prompt 25% to rely more on BNPL, with 31% using it for groceries.
Consumer confidence has fallen for five months, hitting a 13-year low.
Economists foresee a strong possibility of an economic downturn in 2025.
BNPL is perceived as a financial management tool during inflation and economic uncertainty.