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Story perspectives

72% Demand Action on Child Poverty Targets

5/12/2025

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Summary

Story summary

Lord John Bird, the visionary behind the Big Issue, is passionately pushing for legally binding targets to combat child poverty in the Children's Wellbeing and Schools Bill. A striking YouGov poll shows that 72% of voters, even among Labour supporters, are calling for decisive action. Bird stresses the critical need to uplift the 4.3 million children trapped in poverty.

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Story summary

Lord John Bird, the visionary behind the Big Issue, is passionately pushing for legally binding targets to combat child poverty in the Children's Wellbeing and Schools Bill. A striking YouGov poll shows that 72% of voters, even among Labour supporters, are calling for decisive action. Bird stresses the critical need to uplift the 4.3 million children trapped in poverty.