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IKEA Launches Compact Stores to Target Tier 2 Cities

5/13/2025

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Summary

Story summary

IKEA is shaking up its approach in India by introducing smaller, compact stores to reach Tier 2 cities. This bold move aims to make its products more accessible to a wider audience. Country Expansion Manager Pooja Grover highlights the potential of these stores to connect with consumers in six key markets, paving the way for a new shopping experience.

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Story summary

IKEA is shaking up its approach in India by introducing smaller, compact stores to reach Tier 2 cities. This bold move aims to make its products more accessible to a wider audience. Country Expansion Manager Pooja Grover highlights the potential of these stores to connect with consumers in six key markets, paving the way for a new shopping experience.