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India's Telecom ARPU to Surge 12% by 2026

5/14/2025

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Summary

Story summary

In India, telecom operators are set to see a 10-12% rise in average revenue per user (ARPU) by 2025-26, fueled by a surge in rural data consumption. Crisil Ratings emphasizes that embracing rural internet is essential for this growth, predicting ARPU will climb to Rs 225-230, while affordable data plans will be key to attracting more rural subscribers.

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Story summary

In India, telecom operators are set to see a 10-12% rise in average revenue per user (ARPU) by 2025-26, fueled by a surge in rural data consumption. Crisil Ratings emphasizes that embracing rural internet is essential for this growth, predicting ARPU will climb to Rs 225-230, while affordable data plans will be key to attracting more rural subscribers.