Story perspectives

Creators Embrace CEOs to Boost Business Growth

5/15/2025

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Summary

Story summary

In 2023, YouTube creators Anthony Padilla and Ian Hecox appointed Alessandra Catanese as CEO of Smosh to oversee operations.
Creators like MrBeast and Jesser are also hiring executives to enhance business growth and team management.
These executives assist creators in managing challenges and preventing burnout while preserving creative control.
This trend signifies a move towards professional management in the creator economy, aiming to rival traditional media.

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Story summary

In 2023, YouTube creators Anthony Padilla and Ian Hecox appointed Alessandra Catanese as CEO of Smosh to oversee operations.
Creators like MrBeast and Jesser are also hiring executives to enhance business growth and team management.
These executives assist creators in managing challenges and preventing burnout while preserving creative control.
This trend signifies a move towards professional management in the creator economy, aiming to rival traditional media.