Story perspectives

Circana Launches Comprehensive Food Market Sizing Tool

5/16/2025

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Summary

Story summary

Circana, LLC introduced an upgraded Total Market Sizing solution on May 15, 2025, targeting food professionals.
This solution offers a holistic view of the food and beverage market by merging retail and foodservice data.
It leverages advanced data tools like SupplyTrack® and CREST® for accurate demand planning and forecasting.
Customizable outputs enable clients to pinpoint growth opportunities and assess performance effectively.
The solution seeks to consolidate fragmented data, allowing clients to make informed, data-driven decisions.

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Story summary

Circana, LLC introduced an upgraded Total Market Sizing solution on May 15, 2025, targeting food professionals.
This solution offers a holistic view of the food and beverage market by merging retail and foodservice data.
It leverages advanced data tools like SupplyTrack® and CREST® for accurate demand planning and forecasting.
Customizable outputs enable clients to pinpoint growth opportunities and assess performance effectively.
The solution seeks to consolidate fragmented data, allowing clients to make informed, data-driven decisions.