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Apple Vision Pro Shocks with $3,499 Price Tag

5/16/2025

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Summary

Story summary

At the WWDC 2024 keynote, the Apple Vision Pro's staggering price of $3,499 left audiences stunned, especially as contestants on 'The Price Is Right' wildly underestimated its value, with the closest guess at just $1,270. Targeting tech enthusiasts rather than the general public, Apple anticipates shipping fewer than 500,000 units.

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Story summary

At the WWDC 2024 keynote, the Apple Vision Pro's staggering price of $3,499 left audiences stunned, especially as contestants on 'The Price Is Right' wildly underestimated its value, with the closest guess at just $1,270. Targeting tech enthusiasts rather than the general public, Apple anticipates shipping fewer than 500,000 units.