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Coca-Cola to Revise Misleading '100% Recycled' Claims

5/17/2025

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Summary

Story summary

Coca-Cola is set to amend its claims of ‘100% recycled’ and ‘100% recyclable’ on its plastic bottles following a legal challenge from the European Consumer Organisation. This move comes after concerns about misleading information on recycled content. As the company works to clarify its labels, EU regulators will keep a close watch to protect consumers from deception.

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Story summary

Coca-Cola is set to amend its claims of ‘100% recycled’ and ‘100% recyclable’ on its plastic bottles following a legal challenge from the European Consumer Organisation. This move comes after concerns about misleading information on recycled content. As the company works to clarify its labels, EU regulators will keep a close watch to protect consumers from deception.