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Tequila Brands Shift Strategies Amid Market Challenges

5/19/2025

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Summary

Story summary

Tequila makers, including Kendall Jenner's 818 Tequila, are grappling with tough times as consumer spending dips and the market stabilizes after a growth surge. With agave oversupply and looming tariffs, uncertainty looms. In response, brands like Pantalones are pivoting to affordability and eyeing expansion into new territories like the UK.

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Story summary

Tequila makers, including Kendall Jenner's 818 Tequila, are grappling with tough times as consumer spending dips and the market stabilizes after a growth surge. With agave oversupply and looming tariffs, uncertainty looms. In response, brands like Pantalones are pivoting to affordability and eyeing expansion into new territories like the UK.