Story perspectives

Resort Markets Thrive with 10.1% Demand Surge in April

5/19/2025

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Summary

Story summary

Resort markets are outperforming urban areas in occupancy as travelers seek alternatives amid recession fears.
April recorded a 10.1% increase in demand nights and a 12.7% rise in revenue per available room (RevPAR).
Despite ongoing economic uncertainty from new tariffs, April's performance showed resilience.
Occupancy reached 53.4%, still trailing pre-pandemic figures.
California markets, particularly San Diego and San Francisco, saw notable growth in average daily rates (ADR).

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Story summary

Resort markets are outperforming urban areas in occupancy as travelers seek alternatives amid recession fears.
April recorded a 10.1% increase in demand nights and a 12.7% rise in revenue per available room (RevPAR).
Despite ongoing economic uncertainty from new tariffs, April's performance showed resilience.
Occupancy reached 53.4%, still trailing pre-pandemic figures.
California markets, particularly San Diego and San Francisco, saw notable growth in average daily rates (ADR).