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Story perspectives

Global Smartphone Market Grows 1%, Samsung and Apple Lead

5/19/2025

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Summary

Story summary

The global smartphone market experienced a 1% year-on-year growth in Q1 2025, signaling a modest recovery.
Samsung (20%) and Apple (18%) remain market leaders, with Xiaomi (14%), vivo (8%), and OPPO (8%) following.
Brands are innovating and focusing on affordability to engage consumers, particularly in developing markets.
A few dominant brands highlight the importance of balancing premium and value-driven products.

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Story summary

The global smartphone market experienced a 1% year-on-year growth in Q1 2025, signaling a modest recovery.
Samsung (20%) and Apple (18%) remain market leaders, with Xiaomi (14%), vivo (8%), and OPPO (8%) following.
Brands are innovating and focusing on affordability to engage consumers, particularly in developing markets.
A few dominant brands highlight the importance of balancing premium and value-driven products.