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Gwyneth Paltrow's Candles Challenge Sexual Taboos and Spark Craze

5/19/2025

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Summary

Story summary

Gwyneth Paltrow's provocative candle, "This Smells Like My Vagina," launched in 2020, boldly confronted societal taboos surrounding women's sexuality. Despite facing criticism, it ignited a viral craze, with Paltrow passionately declaring, "We are beautiful and we are awesome." Following its success, Goop introduced another candle championing reproductive rights, furthering the conversation.

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Story summary

Gwyneth Paltrow's provocative candle, "This Smells Like My Vagina," launched in 2020, boldly confronted societal taboos surrounding women's sexuality. Despite facing criticism, it ignited a viral craze, with Paltrow passionately declaring, "We are beautiful and we are awesome." Following its success, Goop introduced another candle championing reproductive rights, furthering the conversation.