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Unicorn Startup Transforms Bourbon Trading with $125M Sales

5/19/2025

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Summary

Story summary

Unicorn, a Chicago-based startup, is revolutionizing bourbon trading with its dynamic online auction platform, amassing over $125 million in sales since 2020. Co-founded by Phil Mikhaylov, Unicorn serves both collectors and casual buyers, auctioning thousands of bottles weekly from its expansive 70,000-square-foot warehouse. With $5.8 million raised, the company is poised for even greater success.

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Story summary

Unicorn, a Chicago-based startup, is revolutionizing bourbon trading with its dynamic online auction platform, amassing over $125 million in sales since 2020. Co-founded by Phil Mikhaylov, Unicorn serves both collectors and casual buyers, auctioning thousands of bottles weekly from its expansive 70,000-square-foot warehouse. With $5.8 million raised, the company is poised for even greater success.