Back to today’s briefing

Story perspectives

Ad-Supported Streaming Surges: 46% of U.S. Subscriptions

5/20/2025

29 4

Summary

Story summary

Ad-supported streaming tiers are surging in popularity, now accounting for 46% of subscriptions in the U.S. as of March. With 71% of net subscriber growth fueled by these plans, giants like Netflix and Disney are witnessing remarkable user increases. Additionally, bundling services is becoming a savvy way for consumers to enjoy multiple platforms while keeping costs manageable.

History

Historical Context

The rise of ad-supported streaming tiers echoes the 2000s shift from cable to online platforms. As consumers sought affordable alternatives, services like Hulu emerged, paving the way for today's hybrid models. This trend reflects ongoing demands for cost-effective content access amid rising subscription prices.

1 of 2

Story summary

Ad-supported streaming tiers are surging in popularity, now accounting for 46% of subscriptions in the U.S. as of March. With 71% of net subscriber growth fueled by these plans, giants like Netflix and Disney are witnessing remarkable user increases. Additionally, bundling services is becoming a savvy way for consumers to enjoy multiple platforms while keeping costs manageable.

1 / 2