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Levi Strauss Sells Dockers for $311 Million to Authentic Brands

5/20/2025

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Summary

Story summary

Levi Strauss is set to part ways with its Dockers brand, selling it to Authentic Brands Group for $311 million, with the potential to reach $391 million based on performance. This strategic move allows Authentic to oversee Dockers' intellectual property while Centric Brands manages operations, enabling Levi's to concentrate on its core brands amidst Dockers' recent struggles in the evolving fashion landscape.

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Story summary

Levi Strauss is set to part ways with its Dockers brand, selling it to Authentic Brands Group for $311 million, with the potential to reach $391 million based on performance. This strategic move allows Authentic to oversee Dockers' intellectual property while Centric Brands manages operations, enabling Levi's to concentrate on its core brands amidst Dockers' recent struggles in the evolving fashion landscape.