Story perspectives

Sidemen Launch Upside VC to Transform UK Venture Capital

5/20/2025

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Summary

Story summary

The Sidemen, a British YouTube collective with 150 million followers, launched Upside VC, a venture capital firm.
They invested £100,000 to £500,000 in 12 startups, including Howbout and Mile.
Upside VC leverages the Sidemen's social media influence alongside financial backing.
The firm seeks to challenge diversity norms in UK venture capital without a formal mandate.
Their strategy emphasizes authentic audience connection, aiming for a diverse range of investees.

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Story summary

The Sidemen, a British YouTube collective with 150 million followers, launched Upside VC, a venture capital firm.
They invested £100,000 to £500,000 in 12 startups, including Howbout and Mile.
Upside VC leverages the Sidemen's social media influence alongside financial backing.
The firm seeks to challenge diversity norms in UK venture capital without a formal mandate.
Their strategy emphasizes authentic audience connection, aiming for a diverse range of investees.