Story perspectives

Selena Gomez Launches Limited-Edition Oreo for Mental Health

5/21/2025

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Summary

Story summary

Selena Gomez collaborates with Oreo to launch a limited-edition horchata-inspired cookie with chocolate and cinnamon flavors.
Presale begins in the U.S. on June 2, with in-store availability starting June 9.
Cookies feature unique embossments, including "Selenators" and Gomez's signature, marking Oreo's first autograph on a cookie.
This partnership targets Gen Z consumers through collaborations with popular artists.
A portion of sales will benefit Gomez's Rare Impact Fund for youth mental health.

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Story summary

Selena Gomez collaborates with Oreo to launch a limited-edition horchata-inspired cookie with chocolate and cinnamon flavors.
Presale begins in the U.S. on June 2, with in-store availability starting June 9.
Cookies feature unique embossments, including "Selenators" and Gomez's signature, marking Oreo's first autograph on a cookie.
This partnership targets Gen Z consumers through collaborations with popular artists.
A portion of sales will benefit Gomez's Rare Impact Fund for youth mental health.