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iFIT Acquires Reform RX to Boost Pilates Offerings

5/22/2025

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Summary

Story summary

iFIT has made a strategic move by acquiring Reform RX, a UK leader in smart Pilates reformers, to elevate its connected fitness platform. This acquisition aims to cater to the growing demand from both home users and commercial markets as Pilates surges in popularity. Meanwhile, competitors like Technogym and Flexia are also pushing the boundaries of innovation in this thriving sector.

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Story summary

iFIT has made a strategic move by acquiring Reform RX, a UK leader in smart Pilates reformers, to elevate its connected fitness platform. This acquisition aims to cater to the growing demand from both home users and commercial markets as Pilates surges in popularity. Meanwhile, competitors like Technogym and Flexia are also pushing the boundaries of innovation in this thriving sector.