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Apple Tops China's Online Consumer Brands; Domestic Strength Revealed

5/23/2025

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Summary

Story summary

Peking University, in collaboration with Alibaba's Taobao and Tmall Group, unveiled a report showcasing "China’s Top 500 Online Consumer Brands." Apple claimed the top spot with a perfect score of 100, while Huawei and Xiaomi followed closely. The report highlighted the strength of domestic brands, with 344 making the list, but warned that lesser-known brands struggle to compete.

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Story summary

Peking University, in collaboration with Alibaba's Taobao and Tmall Group, unveiled a report showcasing "China’s Top 500 Online Consumer Brands." Apple claimed the top spot with a perfect score of 100, while Huawei and Xiaomi followed closely. The report highlighted the strength of domestic brands, with 344 making the list, but warned that lesser-known brands struggle to compete.