Back to today’s briefing

Story perspectives

Marathon's Future in Doubt Amid Marketing Cuts and Scandal

5/25/2025

50 5

Summary

Story summary

Bungie's highly anticipated shooter, Marathon, may be facing setbacks as Sony pulls the plug on all paid marketing efforts. Amid an art theft scandal and criticism from its Closed Alpha, developer morale is plummeting, casting doubt on the game's future. While no official delays have been announced, uncertainty looms over the project.

1 of 1

Story summary

Bungie's highly anticipated shooter, Marathon, may be facing setbacks as Sony pulls the plug on all paid marketing efforts. Amid an art theft scandal and criticism from its Closed Alpha, developer morale is plummeting, casting doubt on the game's future. While no official delays have been announced, uncertainty looms over the project.