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Expert Warns: Deepfake Scams Target UK Retailers

5/26/2025

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Summary

Story summary

Cybersecurity expert Cody Barrow raises the alarm on deepfake technology, which is empowering criminals to execute impersonation scams with alarming ease. He urges families and friends to establish unique passwords for identity verification, a vital step for those less familiar with technology. This guidance comes as cyber attacks surge against UK retailers like M&S and the Co-op.

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Story summary

Cybersecurity expert Cody Barrow raises the alarm on deepfake technology, which is empowering criminals to execute impersonation scams with alarming ease. He urges families and friends to establish unique passwords for identity verification, a vital step for those less familiar with technology. This guidance comes as cyber attacks surge against UK retailers like M&S and the Co-op.