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Formula 1 Partners with PepsiCo for Thrilling Sponsorship

5/27/2025

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Summary

Story summary

Formula 1 has teamed up with PepsiCo in an exciting multi-year partnership that will see Gatorade, Doritos, and Sting Energy become official sponsors through 2030. This dynamic collaboration promises thrilling trackside advertising, engaging fan experiences, and co-branded products, with Gatorade sponsoring sprint races and Sting Energy elevating the excitement for fans worldwide.

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Story summary

Formula 1 has teamed up with PepsiCo in an exciting multi-year partnership that will see Gatorade, Doritos, and Sting Energy become official sponsors through 2030. This dynamic collaboration promises thrilling trackside advertising, engaging fan experiences, and co-branded products, with Gatorade sponsoring sprint races and Sting Energy elevating the excitement for fans worldwide.