Back to today’s briefing

Story perspectives

Saudi Arabia Lifts 73-Year Alcohol Ban Ahead of 2034 World Cup

5/27/2025

33 4

Summary

Story summary

In a groundbreaking shift, Saudi Arabia will lift its 73-year alcohol ban in 2026, permitting sales at 600 licensed venues, including luxury hotels and tourist hotspots. This bold move, aimed at enticing international tourists ahead of the 2034 FIFA World Cup, reflects the nation’s Vision 2030 initiative to modernize its economy while enforcing strict regulations on alcohol consumption.

1 of 1

Story summary

In a groundbreaking shift, Saudi Arabia will lift its 73-year alcohol ban in 2026, permitting sales at 600 licensed venues, including luxury hotels and tourist hotspots. This bold move, aimed at enticing international tourists ahead of the 2034 FIFA World Cup, reflects the nation’s Vision 2030 initiative to modernize its economy while enforcing strict regulations on alcohol consumption.