Back to today’s briefing

Story perspectives

Fazer Invests €11M to Boost Rye Bread Production

5/29/2025

32 6

Summary

Story summary

Fazer Group is making a bold move to enhance its rye bread production in Lahti, Finland, with an €11 million investment. The new production line, which started in April, boasts an impressive capacity of 25,000 Reissumies rye loaves per hour. This initiative aims to boost wholegrain bread's market share from 57% to 65% by 2030, championing healthier eating habits.

1 of 1

Story summary

Fazer Group is making a bold move to enhance its rye bread production in Lahti, Finland, with an €11 million investment. The new production line, which started in April, boasts an impressive capacity of 25,000 Reissumies rye loaves per hour. This initiative aims to boost wholegrain bread's market share from 57% to 65% by 2030, championing healthier eating habits.