Story perspectives
Cannes Festival Faces Tension Amid Rising Film Costs
5/29/2025
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Story summary
- At the 2025 Cannes Film Festival, tension filled the air as rising costs and wary buyers cast a shadow over the Marché du Film. While a few deals sparkled amid the gloom, geopolitical uncertainties and looming U.S. tariffs on foreign films left many feeling uneasy. Distributors are now more discerning, prioritizing films with proven festival success and broad market appeal.
