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Hailey Bieber's Rhode to Be Acquired for $1 Billion

5/29/2025

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Summary

Story summary

Hailey Bieber's skincare and makeup line, Rhode, is set to be acquired by e.l.f. Beauty for a staggering $1 billion, comprising $600 million in cash and stock, with future earnings potential. Since its launch in 2022, Rhode has soared to $212 million in sales by March 2025, and Bieber will continue to lead as chief creative officer.

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Story summary

Hailey Bieber's skincare and makeup line, Rhode, is set to be acquired by e.l.f. Beauty for a staggering $1 billion, comprising $600 million in cash and stock, with future earnings potential. Since its launch in 2022, Rhode has soared to $212 million in sales by March 2025, and Bieber will continue to lead as chief creative officer.