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Gearbox CEO Defends $80 Borderlands 4 Price Amid Backlash

5/29/2025

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Summary

Story summary

Gearbox CEO Randy Pitchford faced criticism for his remark about an $80 price tag for Borderlands 4, clarifying that his words were misinterpreted. He stressed his desire to keep prices stable and highlighted the industry's growing expenses. Pitchford called for empathy towards game developers, though some fans felt his comments were off-putting.

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Story summary

Gearbox CEO Randy Pitchford faced criticism for his remark about an $80 price tag for Borderlands 4, clarifying that his words were misinterpreted. He stressed his desire to keep prices stable and highlighted the industry's growing expenses. Pitchford called for empathy towards game developers, though some fans felt his comments were off-putting.