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MLB Acquires 20% Stake in Athletes Unlimited Softball League

5/29/2025

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Summary

Story summary

Major League Baseball (MLB) is making a bold move by acquiring over 20% equity in the Athletes Unlimited Softball League (AUSL), which is set to kick off its first season with four dynamic teams. This exciting partnership will amplify marketing efforts and distribution, showcasing women's professional softball on ESPN and MLB Network, and paving the way for growth in women's sports.

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Story summary

Major League Baseball (MLB) is making a bold move by acquiring over 20% equity in the Athletes Unlimited Softball League (AUSL), which is set to kick off its first season with four dynamic teams. This exciting partnership will amplify marketing efforts and distribution, showcasing women's professional softball on ESPN and MLB Network, and paving the way for growth in women's sports.