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Meta Expands Retail Stores to Boost Hardware Sales

5/30/2025

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Story summary
  • Meta is set to launch physical retail stores and hire staff to enhance its presence beyond its single store in Burlingame, California.
  • The initiative aims to increase hardware sales, including smart glasses, following over 1 million units sold last year.
  • CEO Mark Zuckerberg emphasized that 2025 will be pivotal for evaluating the product line's future.
  • Meta encounters growing competition, particularly from OpenAI's acquisition of Jony Ive's startup.